Talk about somebody with media staying power.
Everybody knows that Donald Trump is a rating magnet. When he jumps on TV to talk about his presidential run or speak about the other candidates people turn on the channel, whatever network it may be to watch what are you has to say.
I don’t think these networks are stupid either; they want Trump on so that it will boost their ratings and deliver them the win for that timeslot. But Trump also gets something out of it too, he gets national exposure and the more people that see him, the more people will relate to him and what he has to say.
Last night after winning Michigan and Mississippi primaries, Trump gave a victory speech/press conference, and most of the networks carried it all the way. Check out the results fox news ratings.
Fox News added 700,000 viewers in the 9 p.m. hour (for a total of 4.24 million viewers) compared to 8 p.m. and lost more than 1 million viewers in the 10 p.m. hour. CNN added 500,000 viewers from 8 to 9 p.m. (2.97 million viewers) and lost more than 300,000 at 10 p.m. MSNBC gained more than 100,000 viewers in the 9 p.m. hour (1.65 million viewers) compared to 8 p.m., and lost 100,000 in the 10 p.m. hour.
In other words, it certainly appears as though people tuned in to see Trump, and when his presser ended, a significant number of viewers tuned out. Michigan was called for Trump early on in the hour, so there may have been some tune-in for that, but the bulk of the hour in terms of minutes covered went to Trump’s presser. Michigan, Hawaii, Idaho and Mississippi all held primary elections Tuesday.
Overall Tuesday night, Fox News led all of cable news in total viewers, while CNN was number one with adults 25 to 54, which is the demographic the cable news channels sell ads against.
From 8-11 p.m., Fox News averaged 3.67 million viewers, including 875,000 in the adults 25-54 demographic. CNN averaged 2.68 million viewers, including 942,000 in the demo, while MSNBC averaged 1.56 million viewers, including 421,000 demo viewers.
Yeah, he’s a cash cow for these networks, speaking about Trump and there is no denying that. Some of the other candidates are not happy he’s hogging up space, but my solution to them is they have to learn, adapt, emulate the GOP front-runner while making themselves accessible and available to the media networks for interviews.
Sen. Ted Cruz can get on any network, even Gov. John Kasich can be heard on a lot of radio networks, but Sen. Marco Rubio is the hardest one to get for an interview, and that’s probably why he is behind right now.
Do you think it’s unfair that Trump gets all the media time after making himself available, or do you think is just whining from the other candidates? Share your opinion below in our comments section and let us know what you think.
h/t – Politico