Oreo Cookies has jumped into the culture wars by featuring a gay-themed cookie on its official Facebook page. A photo featuring an Oreo cookie with multiple rainbow-colored creme filling was posted on June 25, to celebrate Gay Pride Week (June 17-23).
The photo of the rainbow creme cookie included the words “June 25” and “Pride,” with a smaller notation of “Made with creme colors that do not exist.” The photo appears to be for entertainment purposes only; no plans to produce the cookie were announced.
Along with the photo, Oreo noted “Proudly support love!” Oreo also tweeted the photo from their official Twitter account, with the notation “Celebrate your pride for love!”
Within moments of the posting, dozens of contentious posts began to appear. No other posts or statements from Nabisco were posted, namely why a food company would step into the middle of such a controversial issue. Within two hours of the photo posting, it had been shared nearly 20,000 times. Over 103,000 “liked” the photo, and nearly 10,000 people commented on it.