Imagine a company that makes frozen burritos. One day, their marketing department gets the idea that the next advertising campaign should consist of a young Mexican boy wearing a poncho and a sombrero tossing away a case of Chiclets so he can magically appear in peoples’ kitchens and peddle these burritos instead. There are people everywhere dressed as absurd caricatures of Mexican culture dancing to obnoxiously composed mariachi music. Maybe they have the burritos themselves dressed up and dancing along.
Or take away the Mexican boy and replace him with a Chinese one. Put him in a hanfu and a sedge hat and have him enticing the people in the commercial with microwavable egg rolls while he uses their residence to revive the Ming dynasty.
Now imagine whoever in that marketing department that came up with these ideas not spending that very evening updating their résumé because they still have their job.