Commercials aren’t just an advertisement for a product.
They’re much more than that.
Ads are a reflection of our time.
That’s why you can go back and watch old commercials and get a “feel” for the vibe that what was going on from a 30-second ketchup ad.
Commercials also “sell” societal pushes to people.
If there’s a big “social push” to increase the population, commercials will reflect that. You’ll see a lot of pregnant women, and young dads-to-be running around buying pickles and ice cream. And if it’s a push against having kids, you’ll see a lot of birth control ads and single women in power suits, raising dogs and cats.
As values change, so do ads.
But what if those so-called “values” aren’t real? What if it’s a political ideology being foisted upon a society that’s too scared to stand up to it and say, “NO MORE!”?
Because that’s what happening now with “woke” corporations who’ve adopted the left’s politically correct Marxist agenda.
If we time traveled 50-years into the future and could see people watching today’s commercials, they would think white people were extinct in this era.
White People have literally disappeared from commercials.
I don’t know if you’ve noticed this or not, but it’s happening. I watch a lot of TV and I see it every day.
Now, I am Hispanic, so I obviously have no issue seeing Hispanic or Black people/couples on TV. That’s not the issue. It’s the erasing of white people/couples in commercials that has me wondering what the heck is going on.
If we’re supposed to be this great big, diverse society, why are advertisers erasing a huge chunk of it?
Our good friends at American Thinker took on this topic, and as usual, they nailed it.
In the United States today, the White population (not including Hispanics) is 57.8%. In real life, Caucasians are still in the majority, but now on TV and the Internet, they are swept under the rug like trash. Blacks comprise 14% of the U.S. population but appear in 50% of commercials. White actors now appear to promote health insurance, gold, loans, and some medicines. Moreover, if a White person appears in a commercial, he/she is usually old, sick, a freak, or at the very least, an appendage to a Black partner. If there’s a doctor on the screen, he’s usually Black, while the patient is usually White. Caucasian young men appear in only 4% of the commercials! If some aliens began to study the population of Planet Earth through our TV commercials they would have a somewhat distorted picture of Americans, to put it mildly.
So why do advertisers ignore the long-standing rules of marketing, and to the detriment of their own financial interests, fill the media space with content that displaces and degrades its biggest market segment? The answer is simple. At the heart of this nonsense is political correctness in a form even an Orwell could not have foreseen. Business executives go out of their way to publicly show their conformity with the universal “diversity” and “critical racial theory” (CRT), demanding that the White man be blamed for all the sins one can imagine. Replacing ancient, long-vanished oppression of Blacks with real oppression of Whites, overcompensating and planting racism-in-reverse.
Ordinary people keep their mouths shut for fear of losing their jobs, not getting a holiday bonus, not getting promoted, or being socially ostracized This is understandable, and I wouldn’t blame them, although I wouldn’t respect them either. But what are people of higher position afraid of — the heads and owners of businesses? What is threatening them? Indeed, nobody is going to drive them out of their positions or take their business, though fear of boycotts can be realistic. They are afraid of various inconveniences: negative articles in the leftist press, social shunning, frivolous lawsuits, loss of state and federal licenses, government contracts, unexpected audits by the IRS, fines for alleged violations of minorities’ rights, and the like small and large troubles.
It’s a fascinating piece and really gets down into the nitty gritty over how political correctness and social Marxism have rooted themselves in our society. To such a point now, where you wonder if we’ll ever break free. I encourage you to read all of it here.
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