Levi’s President Walks Away Because “Woke” Company Changed Drastically When COVID Hit

Levi’s President Walks Away Because “Woke” Company Changed Drastically When COVID Hit

Jennifer Sey was the President of Brand Marketing for Levi Strauss.

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She had been with the company since 1999, and she was on par to become the CEO of the company, but her common sense beliefs got in the way, and the company tried to silence her.

Jennifer says everything really hit the fan once COVID broke, and she saw how the company had changed, and she could no longer stand by and be silent.

So, she spoke out against locking down kids and masking them up, and the liberal mob came after her.

They attacked her and her family and sent all of her tweets to the CEO of Levi’s.

It finally got so bad that Levi’s said they could no longer employ her.

They offered her $1 million severance, and told her it was time to part ways – but she turned the money down.

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She knew if she took that money, she would have to sign a non-disclosure, and once again, they would silence her.

And she believed that her voice and her words were worth more than $1 million dollars.

So, she walked away with nothing, and now she’s telling her story.

Here’s what she said:

Things changed when Covid hit. Early on in the pandemic, I publicly questioned whether schools had to be shut down. This didn’t seem at all controversial to me. I felt—and still do—that the draconian policies would cause the most harm to those least at risk, and the burden would fall heaviest on disadvantaged kids in public schools, who need the safety and routine of school the most.

I wrote op-eds, appeared on local news shows, attended meetings with the mayor’s office, organized rallies and pleaded on social media to get the schools open. I was condemned for speaking out. This time, I was called a racist—a strange accusation given that I have two black sons—a eugenicist, and a QAnon conspiracy theorist.

In the summer of 2020, I finally got the call. “You know when you speak, you speak on behalf of the company,” our head of corporate communications told me, urging me to pipe down. I responded: “My title is not in my Twitter bio. I’m speaking as a public school mom of four kids.”

But the calls kept coming. From legal. From HR. From a board member. And finally, from my boss, the CEO of the company. I explained why I felt so strongly about the issue, citing data on the safety of schools and the harms caused by virtual learning. While they didn’t try to muzzle me outright, I was told repeatedly to “think about what I was saying.”

Meantime, colleagues posted nonstop about the need to oust Trump in the November election. I also shared my support for Elizabeth Warren in the Democratic primary and my great sadness about the racially instigated murders of Ahmaud Arbery and George Floyd. No one at the company objected to any of that.

Then, in October 2020, when it was clear public schools were not going to open that fall, I proposed to the company leadership that we weigh in on the topic of school closures in our city, San Francisco. We often take a stand on political issues that impact our employees; we’ve spoken out on gay rights, voting rights, gun safety, and more.

The response this time was different. “We don’t weigh in on hyper-local issues like this,” I was told. “There’s also a lot of potential negatives if we speak up strongly, starting with the numerous execs who have kids in private schools in the city.”

I refused to stop talking. I kept calling out hypocritical and unproven policies, I met with the mayor’s office, and eventually uprooted my entire life in California—I’d lived there for over 30 years—and moved my family to Denver so that my kindergartner could finally experience real school. We were able to secure a spot for him in a dual-language immersion Spanish-English public school like the one he was supposed to be attending in San Francisco.

National media picked up on our story, and I was asked to go on Laura Ingraham’s show on Fox News. That appearance was the last straw. The comments from Levi’s employees picked up—about me being anti-science; about me being anti-fat (I’d retweeted a study showing a correlation between obesity and poor health outcomes); about me being anti-trans (I’d tweeted that we shouldn’t ditch Mother’s Day for

[…]

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In the fall of 2021, during a dinner with the CEO, I was told that I was on track to become the next CEO of Levi’s—the stock price had doubled under my leadership, and revenue had returned to pre-pandemic levels. The only thing standing in my way, he said, was me. All I had to do was stop talking about the school thing.

But the attacks would not stop.

Anonymous trolls on Twitter, some with nearly half a million followers, said people should boycott Levi’s until I’d been fired. So did some of my old gymnastics fans. They called the company ethics hotline and sent emails.

Every day, a dossier of my tweets and all of my online interactions were sent to the CEO by the head of corporate communications. At one meeting of the executive leadership team, the CEO made an off-hand remark that I was “acting like Donald Trump.” I felt embarrassed, and turned my camera off to collect myself.

In the last month, the CEO told me that it was “untenable” for me to stay. I was offered a $1 million severance package, but I knew I’d have to sign a nondisclosure agreement about why I’d been pushed out.

The money would be very nice. But I just can’t do it. Sorry, Levi’s.

What a brave woman and what an amazing and powerful piece this is.

I encourage you to read all of it here.

It’s encouraging to know that there are people in corporate America who are Democrats, but who aren’t brainwashed with all the “woke” nonsense.

Although it looks like corporations are getting rid of anyone who’s not toeing the progressive/woke line.

But that will come back to bite them.

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The term “get woke, go broke” still stands strong for a reason.

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