Parler Shut Down By NEW Owners; Will Undergo Strategic Assessment"

  • by:
  • Source: Wayne Dupree
  • 04/16/2023
Following its purchase by digital media behemoth Starboard, Parler, a conservative social media network well-liked by fans of former US President Donald Trump, was taken down earlier this week.

The platform's new owner, Olympic Media, who earlier owned it, made the announcement on Friday. Parler has been shut down "as it is currently constituted" "to undergo a strategic assessment," according to a statement posted on the platform's main page by Starboard.

It was not specified when Parler would return or what modifications the new owners intended to make. Starboard, on the other hand, claimed to see "tremendous opportunities across multiple sectors to continue to serve marginalized or even outright censored communities."

"No reasonable person," according to the new proprietors, "believes that a Twitter clone just for conservatives is a viable business any more." Ryan Coyne, CEO of Starboard, stated that his organization was eager to include the social media platform's audience "across all of our existing platforms." 

Coyne founded Starboard in 2018, which also contains a number of other conservative websites including American Wire and BizPac Review. By the end of the 2023 second quarter, the business anticipates the Parler purchase agreement to be accretive.

The news comes months after a different proposal that would have seen American musician Kanye West, who has changed his name to Ye officially, buy Parler fell through. He tried to purchase the social networking site after being banned from Twitter and Instagram. He was blocked by the two biggest social media platforms for statements he made towards Jews.

Parler stated that the firm and West had not finalized the contract in December. TechCrunch cited the previous owner of the social networking site as saying, "Parlement Technologies has confirmed that the company has mutually agreed with Ye to terminate the intent of sale of Parler."

Rebekah Mercer, a millionaire and co-owner of the conservative news website Breitbart, and John Matze created Parler in 2018. After Trump supporters stormed the US Capitol building, the social network was banned from Google Play and Apple's App Stores for permitting "violent content." At that moment, Amazon also removed it from their web hosting service.

It returned to the App Store in May 2021 following tighter content restriction. It was reinstated by Google Store in September 2022.

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