Conservative Rappers' Anti-Target Song Climbs Hip-Hop Charts Amid Pride Month Controversy

Conservative rappers Forgiato Blow and Jimmy Levy's song "Boycott Target" peaked at number two on the hip-hop chart on iTunes on Monday, riding a tide of conservative anger against the big-box store over its Pride Month goods geared at children.

The song's repetitious lyrics demand a stop to the LGBTQ "agenda" and discuss how Target is "targeting your kids" with propaganda. In its song video, the rappers can be seen strolling around a Target shop criticizing LGBTQ-themed goods (such as alcohol bottles with rainbow labels and 'inclusive' tampons) and leftover Bud Light. 

The video had received 4.3 million views on Twitter alone as of Monday. Along with Blow's constant social media advertising, Rep. Marjorie Taylor Greene (R-Georgia)'s retweet helped the song gain recognition.

Blow (real name Kurt Jantz), a right-wing hip-hop artist, has made a career out of lionizing conservative figures, including but not limited to Donald Trump. He tweets as "Trump's Nephew," calls himself the "mayor of MAGAville," and has a tattoo of the former US president on his thigh. Actually, he is not the real estate magnate's nephew.

Customers opposed Target's in-store displays for Pride Month, an annual LGBTQ celebration that takes place in June, and calls to boycott the retailer surfaced earlier this month. A "tuck-friendly" swimsuit meant to make it easier to conceal the male genitalia garnered criticism in addition to shirts with the slogans "live laugh lesbian" and "trans people will always exist," though a representative for the retailer insisted the "tuck-friendly" label was only on adult sizes. 

Following the first indications of unhappiness, Target management reportedly gave orders to staff at locations across several southern states to move the Pride merchandise to the back of the store in an effort to avoid Budweiser's fate, which has lost millions of dollars as a result of a Bud Light ad campaign featuring controversial trans influencer Dylan Mulvaney upsetting the beer's core demographic.

One assailant claimed to have put bombs at five different Target shops as retaliation for the business "turning their back on the LGBT community" by taking down the Pride displays. Target locations in at least three states claimed to have received bomb threats.

Despite making fun of the leftist leanings of the music industry, "Boycott Target" is not the first "MAGA rap" song to become a big hit. With the song "Let's Go Brandon!" in 2021, rapper Loza Alexander reached the top spot on the hip-hop chart on iTunes and the number two spot on the overall pop chart. The song was named after an NBC sports reporter's unsuccessful attempt to deflect a NASCAR crowd's on-air shouts of "F*** Joe Biden!"

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