Democrats Target Latino and POC Votes with $35 Million Campaign for 2024 House Control

In an effort to try to take control of the U.S. House of Representatives, Democrats said on Tuesday that they are investing millions of dollars in a new campaign targeted at winning votes from Latinos and "people of color" for the 2024 election cycle.

Early on Tuesday morning, NBC said that it had gotten material from the Democratic Congressional Campaign Committee exclusively before making the announcement. The announcement would include spending $35 million, which is more than the $30 million the DCCC spent in the 2022 campaign.

Republican fears that they would "suppress the vote of people of color" were the driving force behind the DCCC's mobilization efforts, a spokesperson named Missayer Boker told NBC.

According to the article, the DCCC is focusing its effort to "persuade and mobilize" Blacks, Asian Americans, Hispanic Americans, and Pacific Islanders by referring to them as "people of color."

The campaign is already known as "Power the People," according to the DCCC, which raises funds to help Democrats win seats in the House.

"Persuade, organize, welcome, educate, and reach" is apparently what the acronym "power" stands for.

Although the Republican Party has lately gained greater support from these populations, the Democratic Party has historically depended on gaining the votes of "people of color" and Latino voters.

We have noted that, according to a recent USA TODAY/Suffolk University Poll, President Biden has lost a significant portion of his support among Blacks and Hispanics.

According to the study, 20% of each demographic is now looking for a third-party option. It also said that Biden is "showing alarming weakness among stalwarts of the Democratic base, with Donald Trump leading among Hispanic voters and young people" as the election year approaches.

The president is now behind Trump by 5 percentage points, or 39%–34%, among Latino voters, according to USA TODAY and Suffolk University. This is a significant change from 2020, when he outperformed Trump in the group by a margin of more than 2 to 1, or 65%–32%.

According to a research from the Roper Center, Trump's base of support with Black voters has decreased from 87% to 63%, even if he still retains 12% of them (the same number he held onto in 2020).


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