Depending on the Chipotle location you choose, the amount of toppings added to your burrito bowl could vary. According to Quartz, experts from Wells Fargo flocked to eight Chipotle locations in New York City to put the idea to the test after customers complained that the business was underserving them.
Wells Fargo experts purchased seventy-five burrito bowls, each with the identical components, and found that the sizes "varied widely." Zachary Fadem was in charge of the order. The weight of the bowls provided varied by almost 33% from one place to another. CNN uses a very extreme case where a bowl at one Chipotle restaurant weighed 27 ounces while a bowl at another restaurant weighed in at a mere 14 ounces.
Bowls weighed an average of around 21.5 ounces. Bowls purchased online and ones picked up in-store did not vary much in weight, according to Wells Fargo. In their investigation, the business said that, according to Quartz, "order consistency remains an opportunity" despite the fact that viaput is increasing. The business has continuously "sworn up and down that [it] does not have a portion problem" for months, according to Fortune. In June, Brian Niccol, CEO of Chipotle, told an outlet that customers who were unhappy with their servings could simply give Chipotle employees "a look" to signal that they wanted more food. However, Niccol maintained that the portions were not officially lower than before.
This new research into the "weight debate" casts doubt on that claim; however, according to CNN's interview with Chipotle's chief corporate affairs officer, bowl size can change depending on customer preference for "extra" or "light" portions of specific ingredients and the number of ingredients requested.
Meanwhile, a strategy popularly known as the "Chipotle phone method" has emerged: consumers filming Chipotle employees as their meal is prepared and then sharing the videos online. Staff members are unhappy about it and have described their working conditions as "stressful and dehumanizing." Last quarter, Chipotle had a 7% increase in sales, disregarding the criticisms.
Wells Fargo experts purchased seventy-five burrito bowls, each with the identical components, and found that the sizes "varied widely." Zachary Fadem was in charge of the order. The weight of the bowls provided varied by almost 33% from one place to another. CNN uses a very extreme case where a bowl at one Chipotle restaurant weighed 27 ounces while a bowl at another restaurant weighed in at a mere 14 ounces.
Bowls weighed an average of around 21.5 ounces. Bowls purchased online and ones picked up in-store did not vary much in weight, according to Wells Fargo. In their investigation, the business said that, according to Quartz, "order consistency remains an opportunity" despite the fact that viaput is increasing. The business has continuously "sworn up and down that [it] does not have a portion problem" for months, according to Fortune. In June, Brian Niccol, CEO of Chipotle, told an outlet that customers who were unhappy with their servings could simply give Chipotle employees "a look" to signal that they wanted more food. However, Niccol maintained that the portions were not officially lower than before.
This new research into the "weight debate" casts doubt on that claim; however, according to CNN's interview with Chipotle's chief corporate affairs officer, bowl size can change depending on customer preference for "extra" or "light" portions of specific ingredients and the number of ingredients requested.
Meanwhile, a strategy popularly known as the "Chipotle phone method" has emerged: consumers filming Chipotle employees as their meal is prepared and then sharing the videos online. Staff members are unhappy about it and have described their working conditions as "stressful and dehumanizing." Last quarter, Chipotle had a 7% increase in sales, disregarding the criticisms.
