With a whopping 10 million ears tuning in episode after episode, the Call Her Daddy podcast has become an undeniable titan in the podcasting world, raking in an impressive $60 million from a three-year contract with Spotify. At the helm is 29-year-old Alex Cooper, who isn't just resting on her laurels but is instead branching out to leverage her massive Gen Z following through her new venture, Trending.
Described by NBC Olympics' president Molly Solomon as "this generation's Oprah Winfrey" in a detailed profile by Sara Ashley O'Brien of the Wall Street Journal, such comparisons underscore the significant impact Cooper has made. Indeed, brands like NBC view Cooper as a golden ticket to connecting with a demographic increasingly detached from traditional media outlets.
The secret to Cooper's success lies not just in her unfiltered and bold personality but also in her ability to draw massive crowds, evidenced by sold-out events at iconic venues like Madison Square Garden and Fenway Park. It was at Fenway where she threw the first pitch at a Red Sox game this June, captivating nearly three-quarters of female attendees - a testament to her influential brand according to Travis Pollio, the Sox's director of ticket strategy and promotion.
Looking ahead, Trending aims to harness Cooper's sway by scouting young talent predominantly from TikTok and venturing into film and television projects – an area particularly exciting for Matt Kaplan, Trending co-owner and Cooper's husband, given his film industry background. In navigating her burgeoning empire, Cooper maintains a philosophy of self-competition and individuality. "I just compete with myself in a healthy way," she states firmly. For Cooper, it isn't about comparisons or emulating others but forging her unique path within the industry.
Described by NBC Olympics' president Molly Solomon as "this generation's Oprah Winfrey" in a detailed profile by Sara Ashley O'Brien of the Wall Street Journal, such comparisons underscore the significant impact Cooper has made. Indeed, brands like NBC view Cooper as a golden ticket to connecting with a demographic increasingly detached from traditional media outlets.
The secret to Cooper's success lies not just in her unfiltered and bold personality but also in her ability to draw massive crowds, evidenced by sold-out events at iconic venues like Madison Square Garden and Fenway Park. It was at Fenway where she threw the first pitch at a Red Sox game this June, captivating nearly three-quarters of female attendees - a testament to her influential brand according to Travis Pollio, the Sox's director of ticket strategy and promotion.
Looking ahead, Trending aims to harness Cooper's sway by scouting young talent predominantly from TikTok and venturing into film and television projects – an area particularly exciting for Matt Kaplan, Trending co-owner and Cooper's husband, given his film industry background. In navigating her burgeoning empire, Cooper maintains a philosophy of self-competition and individuality. "I just compete with myself in a healthy way," she states firmly. For Cooper, it isn't about comparisons or emulating others but forging her unique path within the industry.
