TikTok Shifts to AI Content Moderation, Begins Cuts Of Content Moderators

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  • Source: Wayne Dupree
  • 10/14/2024
TikTok has announced a significant reduction in its global workforce, with a notable decrease in positions within its content moderation team. The company is shifting toward an artificial intelligence (AI)-driven approach for content moderation. This move reflects the challenging nature of social media moderation roles, highlighted by the distressing experiences shared by former employees in the sector.

In 2021, discussions with a previous Facebook content moderator revealed the severe psychological impact of sifting through harmful and disturbing material daily. Content moderation is crucial for maintaining the integrity and safety of online communities, yet it exposes workers to extreme stress without adequate mental health support. The case of Twitter/X under Elon Musk's leadership exemplifies the chaos that can ensue from inadequate content regulation.

The effectiveness of AI in performing these tasks better than humans remains uncertain, especially considering the emotional toll on human moderators. TikTok's decision is part of a wider trend within the tech industry to incorporate AI for cost-saving measures, often at the expense of jobs previously outsourced to countries offering cheaper labor costs.

Investigations have shown that TikTok’s content moderators were paid as little as $10 a day despite being exposed to graphic and traumatic content, highlighting the lack of support for those tasked with this challenging work. The recent layoffs have particularly impacted Malaysian employees, with around 500 receiving termination notices last week. This development raises further questions about the future of content moderation and worker treatment within the rapidly evolving tech landscape.

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