Meghan Markle, Duchess of Sussex, is making waves once again as she dives back into her lifestyle roots with the launch of her new brand, As Ever, and the debut of her Netflix reality series, With Love, Meghan. After navigating a series of challenges, including a trademark dispute and a major rebranding effort, Meghan is embracing her entrepreneurial spirit while showcasing a renewed focus on family and creativity.
At the heart of Meghan’s resurgence is her lifestyle brand, As Ever, which she announced earlier this year. The name, she explained, reflects the idea of continuity and staying true to oneself. This pivot came after her initial brand concept, American Riviera Orchard, faced legal hurdles. The U.S. Patent and Trademark Office rejected the trademark application for being “primarily geographically descriptive.” Rather than dwell on the setback, Meghan shifted gears, securing the As Ever name in 2022 and moving forward with a fresh perspective. Speaking with People, she acknowledged the challenges, stating, “It’s a learning curve,” while expressing gratitude for those who supported her through the process.
This brand relaunch marks Meghan’s return to the lifestyle space, a domain she last explored with her now-defunct blog, The Tig, which she shuttered eight years ago. As Ever represents more than just a business venture—it embodies Meghan’s personal evolution. The 43-year-old entrepreneur described the journey as a “wonderful feeling” of rediscovery, emphasizing the importance of allowing herself to make mistakes and grow. Transitioning back into this space, she said, feels freeing and exciting.
Meanwhile, Meghan’s creative pursuits extend beyond business. Her Netflix series, With Love, Meghan, premieres Tuesday and highlights her passion for cooking and hosting. Featuring high-profile guests like Mindy Kaling and chef Roy Choi, the series offers viewers an inside look at Meghan’s culinary adventures and her interactions with celebrity friends. The show also serves as a family affair, with Meghan’s children, Archie and Lilibet, and husband, Prince Harry, frequently visiting the set. Reflecting on their involvement, Meghan said, “I hope that when they get old enough, they feel really proud that they were part of the beginning of this with me.”
This dual effort—the brand and the series—signals a new chapter for Meghan, who has openly discussed her struggles during her time as a senior royal. In a 2021 interview with Oprah Winfrey, she recounted the racism, isolation, and media scrutiny she faced while living within the British monarchy. Now, five years since stepping back from royal duties, Meghan is charting her own course as an “entrepreneur and female founder,” embracing her independence and creativity.
Meghan’s return to the spotlight illustrates her resilience and adaptability, qualities she continues to channel into her growing ventures. As she balances her entrepreneurial goals with her family life in Montecito, Meghan’s story resonates with those striving to reinvent themselves after setbacks.
What do you think about Meghan’s latest endeavors? Share your thoughts in the comments below!
